Series Two furthers the initial argument of the original prints with the critique of what the essence of a celebrity actually is. The influence the Kardashian consumers have extend far beyond Snapchat, and exists in all spheres of their public life: their reality show, their apps, etc. Friends and many others have capitalized on the elusive K-factor as well. Chief among them, Malika Haqq, Jonathan Cheban, and Jordyn Woods have also capitalized on the K-factor. Thus posing another question seen in the silkscreens of the Kardashian friends. What truly defines the essence of a celebrity today? Jonathan Cheban, Malika Haqq, Jordyn Woods are all very much public figures, but possess no certification on Snapchat for being verified users. Jonathan, Malika and Jordyn are in the tangled web of relevance that makes us question the legitimacy of what brings forth stardom. In the past, talent and excellence achieved within life's many different avenues brought forward celebrity status. Today, the essence of a celebrity is less about excellence and more about the performance one puts forth as their public image.